Traditional Marketing & PR Campaigns
Stew Leonard's Dairy Stores
During 10 years of handling marketing/public relations strategy for Stew Leonard's we placed so many articles and TV features about the stores in national and international media that Supermarket Business claims that the store is "the most publicized food store in the world." INC Magazine stated, "No proprietor has received more publicity. Stew Leonard gets the kind of publicity usually reserved for presidents
Miracle-Gro Plant Food
Created national marketing/PR for Miracle-Gro, netting them millions of dollars worth of free publicity on lifestyle, feature and business pages of newspapers and magazines, TV and radio. That's our idea of a successful PR campaign!
Conceived and ran The $100,000 Tomato Contest, seeking a tomato larger than the 7 lb. 12 oz. world record holder. A video news release we produced for Miracle-Gro was one of the 12 most popular news videos of the year. It was seen in every major news market across the US, in primetime and cable shows and was seen across Canada, Europe and Japan.
More than 100 million impressions were made in print and broadcast media -- even though there was no winner! This successful PR campaign was accomplished for less than the cost of producing and airing a one-minute commercial on national television.
Additionally, corporate and product publicity we placed helped secure the sale of Miracle-Gro to industry giant Scott's. Among our major publicity placements were articles naming Miracle-Gro's sales as a barometer of the entire gardening industry. This story ran in the New York Times and nationally syndicated news services. The company's benevolent founder made an incredibly lucrative deal and is now at the helm of Scott's.
National Guardian
We were hired to help increase name recognition and sales for the nation's third largest burglar alarm and security company.
Our marketing strategy was to create a "warm, fuzzy" feeling for the company with "The Baby Sitter's Guide." The booklet tells parents how to advise babysitters to handle emergencies. It was offered, free of charge, through print media.
As a result of our PR campaign, news of the offer ran in papers in 48 states as well as in Good Housekeeping and Better Homes & Gardens magazines. More than 18,000 booklet requests were received in three weeks. What company couldn't use 18,000 sales leads?
American Dairy Association
The American Dairy Association brought us in to develop a marketing campaign to increase awareness and distribution of cow's milk cheeses made in New York State. A "Mooove Over Goat Cheese" event was held at a major downtown restaurant. New York cheeses were featured in an amazing array of delectable dishes created by 3-star chef Charles Palmer. As a result of the well-attended tasting, New York cheese was covered by all major New York dailies and two radio stations, gourmet food magazines and ABC-TV News.
A New York State cheese marketing exhibit we conceived, manned and managed at the Eastern Dairy Deli Association Trade Show featured a tap dancing, singing cow dancing in B.L.'s tap shoes. The performing cow attracted some 1,500 buyers to the booth during the two day show, resulting in many sales. That's what we call effective PR!
Kaneka America
Kaneka America is the American marketing arm of a $3.5 billion Japanese firm that makes fiber used in products including wigs, hairpieces, fake furs, and Barbie Doll hair. We were Kaneka's award-winning public relations for more than 15 years.
Year after year we placed major editorial features about wigs and hairpieces and Luxaire fake fur fiber in top print and broadcast media nationwide -- extremely cost-effective product marketing. Print coverage included Vogue, Bazaar, Cosmopolitan, Glamour, the 200 top- circulation newspapers in the US, including USA Today, New York Times, LA Times and Chicago Tribune, major syndicates. Our successful PR campaign for Kaneka won us a Silver and a Bronze Mercury Award.
We also researched, wrote and did highly successful publicity for a quarterly fashion forecasting newsletter, What's Next, which resulted in nationwide media coverage and established the client spokesperson as a fashion guru.
