WHAT COULD YOUR COMPANY DO
WITH A BLOG?
How Smart Companies Use Blogs for Marketing and PR Success and How You Can Too
B.L. OCHMAN BIO
Internet and Outernet marketing strategist, publicist, journalist and sought-after
corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com.
“B.L. Ochman knows her stuff alright…She’s not some Johnny-come-lately
guru,” says Larry Chase, author of Essential Marketing Tactics for
the Net
A New York City native, Ochman ran an award-winning New York PR firm that grew
to one of the 100 largest independent PR firms in the US before she turned her
talents to the Internet in 1995. She had much more than her 15 minutes of fame
when, as a sideline, she ran Rent-A-Kvetch, a consumer complaint handling organization
that led her to appearances on Oprah, Today and Good Morning America and to articles
in People, The New York Times and scores of others worldwide. She has taught marketing
at The Fashion Institute of Technology in New York, and has mentored a number
of young public relations professionals.
Her Internet marketing successes include Internet strategy consultation for
Ford Motors; Internet public relations consultation to IBM; concept, copy and
marketing strategy for Biomerica Corp’s (NASDAQ:BMRA) http://www.ezdetect.com/
and Internet marketing strategy consultation to Thomas Register http://www.thomasregister.com/
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