WHAT COULD YOUR COMPANY DO
WITH A BLOG?

How Smart Companies Use Blogs for Marketing and PR Success and How You Can Too

Is blogging just an overblown fad or a revolutionary new medium you can't afford to ignore? B.L. Ochman, noted Internet strategist, PR guru and influential blogger gives you straight talk about blogging. She gives you scores of examples of successful business blogs, advice on what to blog about and why, plus dozens of resources you can use immediately.

• What could your company do with a blog?
• Do you really need one?
• Where should you start?
• What should you blog about?
• Who should do the writing?
• Do you need technical skills?
• Why do 60 percent of all blogs fail?
• How can you build an audience for a blog?

WHAT COULD YOUR COMPANY DO WITH A BLOG? shows you How Smart Companies Use Blogs for Marketing and PR Success and How You Can Too

Companies ranging from IBM and Microsoft to Jones Soda and Stonyfield Yogurt are using blogs as effective marketing tools. See what they're blogging about and learn whether blogging can help your company.

WHAT COULD YOUR COMPANY DO WITH A BLOG? explains blogging basics in straight forward, non-technical talk; and demonstrates how blogs can be successfully incorporated into public relations and marketing programs.

105-pages includes:

85 examples of business blogs

Straight talk about how to blog and what to blog about

B.L. Ochman, Author
Published Oct. 2004 by whatsnextonline.com, Inc.
PDF and/or print

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In short: WHAT COULD YOUR COMPANY DO WITH A BLOG? Will teach you just about everything you need to know about business blogging but didn't know whom to ask.

While many businesses are still getting used to the idea of having any kind of Web presence, forward-thinking companies are looking to blogs as simple, self-sustaining Websites and Intranets. If you're not thinking about how to use blogs in your business, you're missing a big opportunity.

Adapt or die
Blogs have become an important marketing tool for many hundreds of companies, associations, elected officials and candidates, a legion of self-appointed digital journalists and traditional journalists -- who can trash or build up your company in their blogs in a New York minute.

With e-mail, Instant Messages, Websites, newsletters, forums and all the traditional media we need to read already just to keep up, people ask: how can we possibly read a blogs too? Well guess what folks, it's either adapt or die.

Blogging is here and you need to deal with it, not whine about how hard it is to learn one more thing. It's time to learn to successfully play by the rules of a new era.

And hey, wait til you try it: blogging is fun!