WHAT COULD YOUR COMPANY DO
WITH A BLOG?

How Smart Companies Use Blogs for Marketing and PR Success and How You Can Too

INTRO

Why's everybody talking about blogs? Blogs are a new medium that has made a huge impact in a relatively short time. But a lot of people still have basic questions about what blogs are and what businesses can do with them.

This report will explain blogging basics, show you examples of the many ways companies are using blogs effectively and explain how blogs can be incorporated into public relations and marketing programs. In short: you'll learn just about everything you need to know about business blogging but didn't know whom to ask.

Adapt or die Many companies, and even prominent communications associations, have taken a head-in-the-sand attitude about blogging. With e-mail, Instant Messages, Websites, newsletters, forums and all the traditional media we need to read already just to keep up, people ask: how can we possibly read a blogs too? Well guess what folks, it's either adapt or die.

You have to find the time because blogs have become an important marketing tool for many hundreds of companies, associations, elected officials and candidates, a legion of self-appointed digital journalists and traditional journalists -- who can trash or build up your company in their blogs in a New York minute.

Bear in mind that blogs like Instapundit http://www.instapundit.com have 80 million page views a month. That ain't no teenager's diary! And top blogs are getting $9,000 a week from companies including Paramount Pictures, The Gap, and The Wall Street Journal for ads that are sold out for weeks in advance.

What could your company do with a blog? Read on!