
Published June 2002
37 Pages PDF format $35
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Turn a rambling, 708
word traditional release
into a crisp, clear 114-
word media alert that
gives editors several
story angles to pursue.
Learn to write a pitch
letter that makes you a
ready-for-prime-time
interview subject.
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NOW!
Convert a downright
dull release about a
new product into a
compelling email
pitch letter.
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2004 Expanded Edition
Reality PR™: PRESS
RELEASES (AND EMAILS) FROM HELL AND HOW TO FIX THEM
How to get media coverage for your business
now.
Author B.L. Ochman: Bio
Internet and Outernet marketing strategist, publicist, journalist and sought-after
corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com.
“B.L. Ochman knows her stuff alright…She’s not some Johnny-come-lately
guru,” says Larry Chase, author of Essential Marketing Tactics for
the Net
A New York City native, Ochman ran an award-winning New York PR firm that grew
to one of the 100 largest independent PR firms in the US before she turned her
talents to the Internet in 1995. She had much more than her 15 minutes of fame
when, as a sideline, she ran Rent-A-Kvetch, a consumer complaint handling organization
that led her to appearances on Oprah, Today and Good Morning America and to articles
in People, The New York Times and scores of others worldwide. She has taught marketing
at The Fashion Institute of Technology in New York, and has mentored a number
of young public relations professionals.
Her Internet marketing successes include Internet strategy consultation for
Ford Motors; Internet public relations consultation to IBM; concept, copy and
marketing strategy for Biomerica Corp’s (NASDAQ:BMRA) http://www.ezdetect.com/
and Internet marketing strategy consultation to Thomas Register http://www.thomasregister.com/
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B.L.
Ochman

whatsnextonline.com's new report PRESS RELEASES [AND EMAILS]
FROM HELL AND HOW TO FIX THEM shows you - using 15 before and
after examples - how to get media coverage for your business now.
BUY
NOW!

Learn how to write releases, pitch letters, media alerts and announcements journalists
will read.

Especially if you learned your PR skills before 1996 this report will help you
get up to date. You'll learn what works now. By example, not theory.

Find the real hook for your story and state it in 40 words or less.
BUY
NOW!
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