2004 Expanded Edition
PRESS RELEASES (AND EMAILS) FROM HELL
AND HOW TO FIX THEM
The Traditional Press Release Is Dead!
How to get media coverage for your business now.
Quickly and easily learn to re-write
your releases and emails so reporters jump on them
Are reporters trashing your press releases without reading them? (Answer: Yes) That's what happens to 98% of all releases. Learn how to get your releases into the coveted 2% that journalists consider must-reads. Find out how in the updated and expanded edition of PRESS RELEASES (AND EMAILS) FROM HELL AND HOW TO FIX THEM.
If you want wired journalists to read your releases, you need to learn my new trademarked Reality PRTM -- the made-for-the-Internet news format that can make its point in six lines on journalists' e-mail screens.
These are the same techniques I've used to help clients including Ford Motors, IBM and Thomas Register. If you don't use them, your news is likely to become history faster than you can say "delete."
NEW! 15 Before and After examples of Press Releases
and email pitch letters that will get editors' attention.
NEW! Press Release Writing Guidelines:
7 guidelines that will help you write power packed
releases that get results.
NEW! Press Release Check List
20 questions you should answer before you send
out a press release.
NEW! A full range of b-to-b and b-to-c examples are included.
48-pages includes:
15 real-life example "before-and-after" releases
re-written for greater impact.
Please note: This is a 2nd revised edition of a previously published report.
Revised & published April 2004 by BL Ochman
--- 100% Guaranteed ---
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"Super-simple, quick and to the point. It's hard to imagine why anyone who is about to send out a press release wouldn't want to read this booklet first."
Seth Godin
Author
Purple Cow and
Free Prize Inside
PRESS RELEASES (AND EMAILS) FROM HELL AND HOW TO FIX THEM shows you, step-by-step, how to:
- Turn a rambling, 708 word traditional release into a crisp, clear 114-word media alert that gives editors several story angles to pursue.
- How to write a pitch letter that makes you a ready-for-prime-time interview subject.
- Convert a downright dull release about a new product into a compelling e-mail pitch letter.
- When and why an email pitch often works better than a release
- What you can learn from David Letterman.
- Create a trend story out of a company history.
- Find the news angle in any company.
- Learn the words that turn journalists off.
- Find the real hook for your story and state it in 40 words or less. (This is possibly the hardest thing any PR person can do -- once you have that skill nailed, you own the world.)
- How to tell the difference between news and company crap.
- How to write a Reality PR action plan.
- How to write releases, e-mails and media alerts that get results.
PRESS RELEASES FROM HELL AND HOW TO FIX THEM features 15 Before and After examples of guaranteed-to-land-in-the-trash press releases which were sent out on PR Newswire or BusinessWire, (with names changed to protect the culprits.) Each one is followed by a version re-written utilizing the principles of Reality PR. You'll learn by example, not theory.
Today, the form and format of e-mail releases and pitches are dictated by e-mail programs where a maximum of 10 lines can be seen at a time. All that counts is how well you get your point across quickly.
The average editor gets between 250 and 500 e-mails a day. If you want yours to be read instead of zapped, you need new skills. PRESS RELEASES (AND EMAILS) FROM HELL AND HOW TO FIX THEM will teach them to you.
"It is a smart rethinking of some old and tired publicity tactics. The suggestions regarding contacting journalists and reworking the traditional press release so that it's effective in e-mail format were particularly on target."
Ellen Neuborne
Writer
BusinessWeek
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protected file by email shortly after you place your order.
The Internet has rendered traditional
made-for-print press releases obsolete.
Taking journalists' time constraints and interests into account, the releases from hell have been revised to fit the new, effective Reality PR press release format that gets results in the Information Age.
You owe it to yourself and your company's PR success to learn the breakthrough Reality PR(tm) tactics that work now!
"I hate having to scroll past contact information and the obligatory company description just to get to the subject of the release. Who has time to do that all day?"
BusinessWeek columnist, Ellen Neuborne
You will receive instructions for downloading and opening this password
protected file by email shortly after you place your order.
PRESS RELEASES (AND EMAILS) FROM HELL AND HOW TO FIX THEM demonstrates the secrets of the new Reality PR press release, including:
- How to write the perfect lead in 40 words or less.
- How and why to keep your release under 300 words.
- The paragraph headings that make your release sure to be read.
- The ideal number of sentences for each paragraph.
- Where you should always put your contact information and URL.
- How to direct editors to your Website, and why you always should.
"The examples of press releases 'before and after' applying Reality PR principles are worth their weight in gold. As a guide or rule book for someone planning to promote their business online, by harnessing the ever growing and constantly changing medium of the Internet, nothing comes close to this fantastic book."
Dr. Mani Sivasubramanian, MD
Author
The Emotion Prism
Heart Disease Online
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protected file by email shortly after you place your order.
