2004 Expanded Edition
Reality PR™: PRESS
RELEASES (AND EMAILS) FROM HELL
AND HOW TO FIX THEM
How to get media coverage for your business
now.
Testimonials
"Super-simple, quick and to the point. It's hard to imagine
why anyone who is about to send out a press release wouldn't want to read this
booklet first."
Seth Godin
Author: Unleashing the Ideavirus
http://www.ideavirus.com/
"Instead filling pages with long boring expositions about what to do, BL Ochman makes learning how to rewrite a press release simple and fun.
She's collected 15 typical bad press releases (that will no doubt look familiar in style to many release writers.) You can see her comments on what's wrong with each. Then you can see exactly how the release is rewritten -- fixed for a much more powerful impact.
It's kind of like seeing before-and-after dieting pictures. Only, these are real-life examples you can put to use for your own PR right away."
Marketing Sherpa
"The examples of press releases 'before and after' applying
Reality PR principles are worth their weight in gold. As a guide or rule
book for someone planning to promote their business online, by harnessing the
ever growing and constantly changing medium of the Internet, nothing comes close
to this fantastic book."
Dr. Mani Sivasubramanian, M.D.
Author: The Emotion Prism
http://www.emotionprism.com/?hop=whatsnext.theprism
Heart Disease Online
http://www.drmani.com/
"Reality PR is a smart rethinking of some old and tired
publicity tactics. The suggestions regarding contacting journalists and reworking
the traditional press release so that it's effective in e-mail format were particularly
on target."
Ellen Neuborne
Writer, BusinessWeek
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