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Finding the perfect PR firm is like striking gold. This hands-on, interactive Webinar will save you thousands of dollars and hours of aggravation by showing you the questions you must ask before you hire a PR Firm. Discover exactly what you need to know to pick a PR firm that will really produce results and be worth the money. |
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Thursday, August 21, 2003 4-5:30 PM EST
HOW TO PICK THE RIGHT PR FIRM
Interactive Web Seminar |
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Online for the first time thanks to whatsnextonline.com!
Presented by whatsnextonline.com, SpiderPhone and I-PR. |
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100% Money Back Guarantee - Your money back if you don’t feel you’ve gotten valuable information that will help you in your work.
In this 90-minute seminar on How to Pick the Right PR Firm you will learn:
- The four ways publicists set their fees — and which one is likely to be best for you.
- The most important traits to look for when you pick a PR firm.
- What's more significant -- whether the firm has experience in your field or that the publicist knows how to pitch ideas to the media?
- Questions you must ask about the work the firm will do for you.
- How to measure the results of the PR firm's efforts ...you absolutely have to know this BEFORE you hire a publicist, not after the project is completed.
- How to set your PR budget.
- How to set REALISTIC expectations for your PR firm.
- How long should it take to see results? (probably a lot longer than you think.)
- Does it matter if the agency has competing clients? (the answer will surprise you.)
- How to determine whether a big or small firm is best for you.
Click here to see what else you’ll learn from our expert panel...
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MORE ABOUT THE “HOW TO PICK THE RIGHT PR FIRM” PANEL |
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Julia Hood: is editor of the PR Week, a leading PR industry publication which has published annual rankings of PR firms, based on revenues, for the past four years. The magazine also includes weekly analysis of successful client /agency relationships, including an annual special entitled “Guide to Choosing an Agency.”
Dennis Spring: president of Spring Associates in New York City, has conducted comprehensive PR agency searches for Sony Corporation of America, Wamsutta Corp, Dawson Home Fashions and Hygiene Corp.
Joan Stewart: Media relations consultant, speaker, trainer and author of the popular e-book, “How to Hire the Perfect Publicist,” Joan is president of The Publicity Hound.
B.L. Ochman: Host, is president of the Internet marketing consultancy whatsnextonline.com and moderator of I-PR, the world's largest interactive community of public relations and marketing professionals.
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All you need to attend is an Internet browser and a phone. No travel, no rubber chicken, no wasted time. Just dial in to an 800 number, open a password-protected Website and you’re at the Webinar.
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Thursday, August 21, 2003 4-5:30 PM EST
HOW TO PICK THE RIGHT PR FIRM
Interactive Web Seminar |
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Online for the first time thanks to whatsnextonline.com!
Presented by whatsnextonline.com, SpiderPhone and I-PR.
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SPECIAL REGISTRATION BONUS
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Get a FREE copy of PR guru B.L. Ochman’s best-selling special report "Press Releases From Hell and How to Fix Them" -- a $35 value – when you register. You’ll get download instructions with your Webinar confirmation.
Never been to a Web Seminar? Don't worry. There's nothing high-tech about it but the name! All you need is your PC and your phone. It's a snap!
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Thursday, August 21, 2003 4-5:30 PM EST
HOW TO PICK THE RIGHT PR FIRM
Interactive Web Seminar |
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100% Money Back Guarantee - Your money back if
you don't feel you've gotten valuable information that will help you in your work.
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More you'll learn at the Webinar about How to Pick the Right PR Firm: |
- Questions you must answer before you start interviewing candidates so you don't waste weeks interviewing the wrong people.
- What to ask each candidate during the face-to-face or telephone interview so there are no surprises after the publicist has been hired.
- What you must know about your key contact if you're working with a PR firm ...other publicity-seekers have been burned because they failed to learn this critical information.
- When to hire a publicist and when to do it on your own.
- How much of your own time you'll need to spend on PR after you hire the PR firm .. the results might surprise you.
- When should you hire an agency search consultant?
- How to know whether pay-per-placement is best for you. (Hint: you'd better have a BIG budget if you want to try it.)
- Questions to ask about how documents are created and approved ...so there are no ugly misunderstandings during the project
- Questions to ask former clients when you check references…skip this important step and you'll kick yourself later.
- Ways to help your publicist help you so that you aren't in the way, missing in action or butting heads.
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Never been to a Web Seminar? Don't worry. There's nothing high-tech about it but the name! All you need is your PC and your phone. It's a snap!
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Thursday, August 21, 2003 4-5:30 PM EST
HOW TO PICK THE RIGHT PR FIRM
Interactive Web Seminar |
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100% Money Back Guarantee - Your money back if
you don't feel you've gotten valuable information that will help you in your work.
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Webinars
are easy!
No travel, no hassle. No high-tech jargon. Learn in the comfort of your own office.
All you need is your PC and your phone and you can interact with three experts who can show you everything you need to know to pick the right PR firm. You listen in by phone and view the presentation live onscreen. There’ll be plenty of time to ask your questions by phone or e-mail.
Before the event whatsnextonline.com will send you detailed information from our technology partner - SpiderPhone - explaining absolutely everything you need to know about participating in the Webinar.
You will receive a link to a Web site where you will complete the brief registration process. You also will receive an 800 number to call and a four-digit PIN number. There is nothing high tech about it but the name!
Still have questions about how Webinars work? Call 212.369.8312 and we'll explain the details.
Functions and benefits of the Meet the Media Webinar: |
| 1 |
Dial
an 800 number and use a four digit PIN to enter the conference. |
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Log into a
password-protected Website where you will see visuals related to the conference and where you will be able to submit your questions as we go along. |
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Right before your eyes, these top editors will transform a Press Release From Hell into a winner with news value. |
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You will be able to download a Before and After of the release for your reference. |
Click here for FAQs about Webinars.
Learn how to avoid costly mistakes when you pick a PR firm |
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Thursday, August 21, 2003 4-5:30 PM EST
HOW TO PICK THE RIGHT PR FIRM
Interactive Web Seminar |
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100% Money Back Guarantee - Your money back if
you don't feel you've gotten valuable information that will help you in your work.
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Please feel free to contact me, B.L. Ochman, 212.369.8312,
BLOchman@whatsnextonline.com
any time with feedback or an idea for the newsletter. And of course your
articles will be welcome and graciously credited.
All material on this site is copyrighted by B.L. Ochman of whatsnextonline.com,
Inc.
and may not be reproduced by any means without express written permission.
Using my content without permission is a theft of my work. Please contact BLOchman@whatsnextonline.com
to discuss reprint options. Thank you in advance for your professional courtesy. |
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Cheers, "
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Hanrahan Public Relations
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CyberSingle Promotions, LLC.
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