NEW! WHAT COULD YOUR COMPANY DO WITH A BLOG?
Is blogging just an overblown fad or a revolutionary new medium you can't afford to ignore? B.L. Ochman, noted Internet strategist, PR guru and influential blogger gives you straight talk about blogging. She gives you scores of examples of successful business blogs, advice on what to blog about and why, plus dozens of resources you can use immediately.
- What could your company do with a blog?
- Do you really need one?
- Where should you start?
- What should you blog about?
- Who should do the writing?
- Do you need technical skills?
- Why do 60 percent of all blogs fail?
- How can you build an audience for a blog?
WHAT COULD YOUR COMPANY DO WITH A BLOG? shows you How Smart Companies Use Blogs for Marketing and PR Success and How You Can Too
105-pages includes:
85 examples of business blogs
Straight talk about how to blog and what to blog about
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"For anyone, and especially non-bloggers like me, Ochman's new report
demystifies blogging, showing novices how to do blogs correctly and the mistakes to avoid. Highly recommended."
Robert W. Bly, author
The Complete Idiot's Guide to Direct Marketing
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48 pages
15 real-life examples
Plus
Special Bonus Report:
Reporter's Pet Peeves
$35
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2004 Expanded Edition
PRESS RELEASES FROM HELL AND HOW TO FIX THEM
How to get media coverage for your business now.
Quickly and easily learn to re-write your releases and emails so reporters jump on them
NEW! 15 Before and After examples of Press Releases and email pitch letters that will get editors' attention.
NEW! Press Release Writing Guidelines:
7 guidelines that will help you write power packed releases that get results.
NEW! Press Release Check List:
20 questions you should answer before you send out a press release.
NEW! A full range of b-to-b and b-to-c examples are included.
Instead filling pages with long boring expositions about what to do, B.L. Ochman makes learning how to rewrite a press release simple and fun.
It's kind of like seeing before-and-after dieting pictures. Only, these are real-life examples you can put to use for your own PR right away."
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Press Releases From
Hell and How To Fix Them
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NOW |
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PRESS
RELEASES FROM HELL AND HOW TO FIX THEM |
| Shows
You Step-By-Step, How To: |
| Turn
a rambling, 708 word traditional release into a crisp, clear 114-word media alert
that gives editors several story angles to pursue.
How to write a pitch
letter that makes you a ready-for-prime-time interview
subject.
Convert a downright dull release about a new product
into a compelling e-mail pitch letter.
Find the real hook for your story and state it in
40 words or less. |
Create
a trend story out of a company history.
Find the news angle in any company.
Learn the words that turn journalists off.
Make journalists want to call you.
Make your story pitch stand out in an editors' crowded
Inbox.
Write releases, e-mails and media alerts that get
results. |
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PRESS
RELEASES FROM HELL AND HOW TO FIX THEM
| Reader Review:
"Your book is great fun to read (so nice to read
"real speak" rather than grammatically correct... and boring... prose)
and as usual, I've picked up some new tips."
Rickey Gold
President, Rickey Gold & Associates
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| WANT BETTER PR RESULTS?
Learn How In Our New E-Course on REALITY
PR |
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| WANT
BETTER PR RESULTS?
Learn How in Our New E-book on REALITY
PR |
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WANT BETTER PR RESULTS?
Learn how in our new E-Book on REALITY
PR
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PRESS RELEASES FROM HELL AND HOW TO FIX THEM
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Reader Review:
"
The examples of press releases 'before and after' applying Reality PR principles are worth their weight in gold. As a guide or rule book for someone planning to promote their business online, by harnessing the ever growing and constantly changing medium of the Internet, nothing comes close to this fantastic book."
Dr. Mani Sivasubramanian, M.D
Heart Disease Online
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READ AN EXCERPT
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New! Just released!
PRESS RELEASES FROM HELL AND HOW TO FIX THEM.
Examples, not theory. Click here to buy
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WANT TO KNOW
EXACTLY HOW TO PUT CUTTING EDGE PR TACTICS INTO ACTION NOW?
Learn how in our new E-Book on REALITY
PR
Buy one of our acclaimed e-books now and
get a free month of access to the What’s Next Online archives
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| PRESS
RELEASES FROM HELL AND HOW TO FIX THEM |
Reader Review: "The
examples of press releases 'before and after' applying Reality PR principles
are worth their weight in gold. As a guide or rule book for someone planning
to promote their business online, by harnessing the ever growing and
constantly changing medium of the Internet, nothing comes close to this
fantastic book."
Dr. Mani Sivasubramanian, M.D
Heart
Disease Online
|
READ
AN EXCERPT
|
New!
PRESS RELEASES FROM HELL AND HOW TO FIX THEM.
Examples,
not theory. Only $35! Click here to buy.
|
|
>>copy code for above ad from this box:
| PRESS
RELEASES FROM HELL AND HOW TO FIX THEM |
Reader Review: "The
examples of press releases 'before and after' applying Reality PR principles
are worth their weight in gold. As a guide or rule book for someone planning
to promote their business online, by harnessing the ever growing and
constantly changing medium of the Internet, nothing comes close to this
fantastic book."
Dr. Mani Sivasubramanian, M.D
Heart
Disease Online
|
READ
AN EXCERPT
|
New!
PRESS RELEASES FROM HELL AND HOW TO FIX THEM.
Examples,
not theory. Only $35! Click here to buy.
|
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WANT TO KNOW WHY YOUR COMPETITOR GETS
PUBLICITY AND YOU DON'T?
Learn the PR tactics that really work in our new
e-book REALITY
PR
Buy one of our acclaimed e-books now and
get a free month of access to the What’s Next Online archives!
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>>copy code for above ad from this box:
| WANT TO KNOW WHY YOUR COMPETITOR GETS
PUBLICITY AND YOU DON'T?
Learn the PR tactics that really work in our new
e-book REALITY
PR
Buy one of our acclaimed e-books now and
get a free month of access to the What’s Next Online archives!
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| PRESS
RELEASES FROM HELL AND HOW TO FIX THEM |
Reader Review: "I
hate having to scroll past contact information and the obligatory company
description just to get to the subject of the release. Who has time to
do that all day?"
BusinessWeek writer Ellen Neuborne
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PRESS
RELEASES FROM HELL AND HOW TO FIX THEM.
Examples,
not theory. Click here to buy.
|
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PRESS RELEASES FROM HELL AND HOW TO FIX THEM
|
Reader Review:
"
I hate having to scroll past contact information and the obligatory company
description just to get to the subject of the release. Who has time to
do that all day?
"
BusinessWeek writer Ellen Neuborne
|
PRESS RELEASES FROM HELL AND HOW TO FIX THEM.
Examples, not theory. Click here to buy.
|
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