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<div style="font-family: Verdana, sans-serif;font-size: 11px;"> <h1 style="color: #003399;font-size: 15px;padding-bottom: 4px;border-bottom: 2px solid #003399;">NEW! WHAT COULD YOUR COMPANY DO WITH A BLOG?</h1> <img alt="BLOG_Book_NEW.gif" src="http://www.whatsnextonline.com/wno/BLOG_Book_NEW_whtbknd.gif" width="180" height="180" style="float: left; padding-right: 12px;" /> <p style="font-weight: bold;color: #2968AD;">Is blogging just an overblown fad or a revolutionary new medium you can't afford to ignore? B.L. Ochman, noted Internet strategist, PR guru and influential blogger gives you straight talk about blogging. She gives you scores of examples of successful business blogs, advice on what to blog about and why, plus dozens of resources you can use immediately.</p> <ul type="square"> <li>What could your company do with a blog?</li> <li>Do you really need one?</li> <li>Where should you start?</li> <li>What should you blog about?</li> <li>Who should do the writing?</li> <li>Do you need technical skills?</li> <li>Why do 60 percent of all blogs fail?</li> <li>How can you build an audience for a blog?</li> </ul> <p><b><a href="http://whatsnextonline.com/blogbook/">WHAT COULD YOUR COMPANY DO WITH A BLOG?</a> shows you How Smart Companies Use Blogs for Marketing and PR Success and How You Can Too</b></p> <p><b>105-pages includes:</b><br /> 85 examples of business blogs<br /> Straight talk about how to blog and what to blog about</p> <p><strong>--- 100% Satisfaction Guaranteed ---</strong></p> <p>"For anyone, and especially non-bloggers like me, Ochman's new report<br /> demystifies blogging, showing novices how to do blogs correctly and the mistakes to avoid. Highly recommended."</p> <p><a href="http://www.prfuel.com/" TARGET="_blank"><b>Robert W. Bly, author</b></a><br /> The Complete Idiot's Guide to Direct Marketing</p> <p><a href="http://whatsnextonline.com/blogbook/"><strong>BUY NOW</strong></a></p> </div>

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<div style="border: 2px solid #0c5b9c;padding: 12px;font-family: Verdana, sans-serif;font-size: 11px;width: 470px;"> <img src="http://www.whatsnextonline.com/images/Sherpa-painpoints.gif" alt="" border="0" style="float: left; padding-right: 12px;" /> <b><span style="color: red;">What's Next Readers Get a $129 Ticket</span><br> <span style="font-weight: normal;">for Marketing Sherpa's</span><br> Top 7 Google Adwords Pain Points:<br> Tips & Tactics Teleseminar<br> <span style="color: red;">at No Charge!</span></b><br /> <br /> Want better paid search results? Are you worried about:<br /> -> rising click costs<br /> -> how to measure results<br /> -> click fraud<br /> -> trademark protection<br /> <p> Learn how to address the top 7 adwords pain points, plus get your own questions answered by Andrew Goodman at MarketingSherpa's Google AdWords teleseminar on <b>June 23rd</b>.<br /> </p> <div style="text-align: center;"> <a href="http://www.sherpastore.com/c/a.pl?1117&p.cfm/2156">Click here for more information & registration »</a> <br /> </div> <br clear="all" /> </div>

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<div style="border: 1px solid red;width: 500px;"> <table border="0" cellspacing="0" cellpadding="9"> <tr> <td valign="top" NOWRAP style="font-family: Verdana, sans-serif;font-size: 11px;"> <div style="text-align: center;"> <img src="http://www.whatsnextonline.com/images/HellCover_2004.gif" alt="" border="0" /><br><br /> <a href="http://www.whatsnextonline.com/catalog/index.cfm?fuseaction=insertorder&ItemID=6&Qty=1" target="_blank">BUY NOW!</a><br /> 48 pages<br /> 15 real-life examples<br /><br /> <i>Plus</i><br /> Special Bonus Report:<br /> Reporter's Pet Peeves<br /><br /> <b>$35</b><br /> 100% Guarantee<br /> </div> </td> <td valign="top" style="font-family: Verdana, sans-serif;font-size: 11px;background-color: #ededed;"> <div style="text-align: center;"> <span style="color: red;">2004 Expanded Edition</span><br /> <b style="font-size: 14px;">PRESS RELEASES FROM HELL<br>AND HOW TO FIX THEM</b><br /> How to get media coverage for your business now.<br /> Quickly and easily learn to re-write your releases and emails so reporters jump on them<br /> </div> <p> <b style="color: red;">NEW!</b> <b>15 Before and After examples</b> of Press Releases and email pitch letters that will get editors' attention.<br /> </p> <p> <b style="color: red;">NEW!</b> <b>Press Release Writing Guidelines:</b> 7 guidelines that will help you write power packed releases that get results.<br /> </p> <p> <b style="color: red;">NEW!</b> <b>Press Release Check List:</b> 20 questions you should answer before you send out a press release.<br /> </p> <p> <b style="color: red;">NEW!</b> <b>A full range of b-to-b and b-to-c examples are included.</b> Instead filling pages with long boring expositions about what to do, B.L. Ochman makes learning how to rewrite a press release simple and fun. <br /> </p> <p> It's kind of like seeing before-and-after dieting pictures. Only, these are real-life examples you can put to use for your own PR right away."<br /> </p> <div style="text-align: center;"> <a href="http://www.whatsnextonline.com/catalog/index.cfm?fuseaction=insertorder&ItemID=6&Qty=1" target="_blank">BUY NOW!</a><br /> </div> </td> </tr> </table> </div>

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<div style="border: 3px solid #000099;padding: 3px;font-family: Verdana; font-size: 11px; width: 500px; margin: 9px auto;text-align:center; "> <div style="background-color: #ccff66; border: 1px solid #000099; padding: 9px 18px; color: #000099; margin-bottom: 3px;"> <b>PR & Blogs 101: The essentials, with B.L. Ochman</b><br> Wednesday, May 26, 2004, 3:00 p.m.-4:30 p.m. EST<br> <br> <b>Learn:</b><br> - Why there's so much buzz about blogging -<br> - How a blog can help promote your company -<br> - Companies that are doing it right -<br> - The art of pitching bloggers -<br> <br> <b>Get</b> a list of blogs every PR executive should know.<br> </div> <div style="background-color: #000099;border: 1px solid #000099;padding: 9px;color: #ccff66;font-weight: bold;"> Web registration deadline: Friday, May 21, 2004<br> <a href="http://www.ragan.com/html/main.isx?sub=2389#1" style="color: #ccff66;">CLICK HERE TO REGISTER</a> <br> Late registrations please call: 800.493.4867 x4205 or 312.960.4205<br> Presented by Ragan Teleseminars </div> </div>

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<div style="border: 1px solid black;padding: 2px;background-color: red;margin: 0px 18px 0px 18px;"> <div style="border: 1px solid black;padding: 2px;background-color: red;"> <div style="border: 1px solid black;padding: 9px;background-color: red;font-family:Verdana;font-size: 12px;font-weight: bold;"> <p style="color: #CCFF33;text-align: center;"> <span style="text-decoration: underline;">FREE</span> BLOGGING 101 SEMINAR WITH B.L. Ochman </p> <p style="color: #ffffff;text-align: center;"> IS THERE A BLOG IN YOUR FUTURE?<br> Everything you want to know about Business Blogging, <br> but didn't know who to ask.<br> </p> <p style="color: #CCFF33;text-align: center;"> Friday, April 23rd, 1:00-2:00pm Eastern.<br> Register, no charge:<br> <a href="http://www.anniejenningspr.com/teleseminars.htm" style="color:#ccff33;">http://www.anniejenningspr.com/teleseminars.htm</a><br> Hosted by Annie Jennings<br> </p> </div> </div> </div>

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<table width="95%" border="0" cellpadding="2" cellspacing="0" background="" bgcolor="#deff94"> <tr> <td width="472" align=center><table bgcolor="#000000" cellpadding="4" border="0" width="100%"> <tr> <td align="center"><p><span class="newsletterwhite"><strong>Press Releases From Hell and How To Fix Them</strong></span></p> <A href="http://www.whatsnextonline.com/catalog/index.cfm?fuseaction=insertorder&ItemID=6&Qty=1" target="_blank" class="leftnav"><strong>BUY NOW</strong></A></td> </tr> </table></td> </tr> </table>

BUY NOW! 37 pages. $35. PRESS RELEASES FROM HELL AND HOW TO FIX THEM Shows You Step-By-Step, How To: Turn a rambling, 708 word traditional release into a crisp, clear 114-word media alert that gives editors several story angles to pursue. How to write a pitch letter that makes you a ready-for-prime-time interview subject. Convert a downright dull release about a new product into a compelling e-mail pitch letter. Find the real hook for your story and state it in 40 words or less. Create a trend story out of a company history. Find the news angle in any company. Learn the words that turn journalists off. Make journalists want to call you. Make your story pitch stand out in an editors' crowded Inbox. Write releases, e-mails and media alerts that get results.

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<TABLE width="100%" border=0 cellpadding=1 cellspacing=0 background="" BGCOLOR="#CF0000"> <TR> <TD align=left valign="top"> <TABLE width="100%" border=0 cellpadding=4 cellspacing=0 background="" BGCOLOR="#EEEEEE"> <TR> <TD width="98" rowspan="3" align="left" valign="top" bgcolor="#FFFFFF"> <table width="98" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="98" align="center" bgcolor="#FFFFFF"><img src="/images/books_non_ani/HellCover2.gif" width="90" height="134" border="0"></td> </tr> <tr> <td><img src="/images/global/spacer_5.gif" width="35" height="11" border="0"></td> </tr> <tr> <td align="center" bgcolor="#CCFF66"><p><strong><a href="http://www.whatsnextonline.com/catalog/index.cfm?fuseaction=insertorder&ItemID=6&Qty=1" target="_blank">BUY NOW!</a></strong></p></td> </tr> <tr> <td height="8" align="left" valign="top"><img src="/images/global/spacer_5.gif" width="35" height="11" border="0"></td> </tr> <tr> <td height="34" align="center"> <p>37 pages.<br> <strong>$35.</strong></p></td> </tr> </table></TD> <TD colspan="2" align="left" valign="top" class="newsletterred"><strong>PRESS RELEASES FROM HELL AND HOW TO FIX THEM</strong></TD> </TR> <TR> <TD colspan="2" align="left" valign="top" class="newsletterblack"><strong>Shows You Step-By-Step, How To:</strong></TR> <TR> <TD width="206" align="left" valign="top" bgcolor="#ededed"> <p><strong class="quotesblue">Turn a rambling, 708 word traditional release into a crisp, clear 114-word media alert that gives editors several story angles to pursue.</strong></p> <p><strong class="quotesblue">How to write a pitch letter that makes you a ready-for-prime-time interview subject.</strong></p> <p><strong class="quotesblue">Convert a downright dull release about a new product into a compelling e-mail pitch letter.</strong></p> <p><strong class="quotesblue">Find the real hook for your story and state it in 40 words or less.</strong></p></TD> <TD width="206" align="left" valign="top" bgcolor="#ededed"> <p><strong class="quotesblue">Create a trend story out of a company history.</strong></p> <p><strong class="quotesblue">Find the news angle in any company.</strong></p> <p><strong class="quotesblue">Learn the words that turn journalists off.</strong></p> <p><strong class="quotesblue">Make journalists want to call you.</strong></p> <p><strong class="quotesblue">Make your story pitch stand out in an editors' crowded Inbox.</strong></p> <p><strong class="quotesblue">Write releases, e-mails and media alerts that get results.</strong></p></TD> </TR> </TABLE></TD> </TR> </TABLE>

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<table width=97% border="0" align="center" cellpadding="1" cellspacing="0" background="" bgcolor="#CF0000"> <tr> <td align=center><p> <span class="newsletterwhite"><strong><a name="topic2" target="_self"></a>PRESS RELEASES FROM HELL AND HOW TO FIX THEM</strong></span></p> <table bgcolor="#FFFFFF" cellpadding="4" border="0" width="100%"> <tr> <td valign="top"> <p><span class="smalltext"><strong>Reader Review:</strong></span> <span class="smalltext">"Your book is great fun to read (so nice to read "real speak" rather than grammatically correct... and boring... prose) and as usual, I've picked up some new tips." </span></p> <p><span class="smalltext">Rickey Gold<br> President, Rickey Gold & Associates</span></p> <table width=98% border=1 align="center" cellpadding=2 cellspacing=0 bordercolor="red"> <tr> <td align="center" valign="middle"> <p> <strong>New! Just released! <span class="newsletterred">PRESS RELEASES FROM HELL AND HOW TO FIX THEM.</span></strong> </td> </tr> <tr> <td align="center" valign="middle" bgcolor=#000000><A href="http://www.whatsnextonline.com/ma72/" target="_blank" class="leftnav"><strong>Examples, not theory. Click Here To Buy</strong></A></td> </tr> </table></td> </tr> </table></td> </tr> </table>

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<table width=98% border=1 align="center" cellpadding=4 cellspacing=0 bordercolor="red"> <tr> <td align="center" valign="middle" bgcolor=ededed> <p><strong>WANT BETTER PR RESULTS?<br> </strong>Learn How In Our New E-Course on <strong><a href="http://www.whatsnextonline.com/realitypr/" target="_blank">REALITY PR</a></strong></p></td> </tr> </table>

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<table width="85%" border="1" align="center" cellpadding="4" cellspacing="0" bordercolor="#000000"> <tr> <td align="center" bgcolor="#006699" class="newsletterwhite"><strong><a name="topic4"></a>A SPECIAL CONSULTING OFFER <br> FOR WHAT'S NEXT ONLINE SUBSCRIBERS</strong></td> </tr> <tr> <td align="left" bgcolor="ededed"> <p><font color="#FFFFFF"><font color="#000000">Wondering why your marketing isn't getting better results? Want to know how to get editors to pay attention to your PR? Need a plan for launching a new product or service?</font></font></p> <p>Bring whatsnextonline's B.L. Ochman into your company for a full day and pick her brain. She'll discuss your goals with you, Give you her trademark blunt opinion on your current marketing materials and then send you concrete suggestions you can put into action. Only $2,500 until Nov. 30, 2002. Act now! </p></td> </tr> <tr> <td align="center" bgcolor="#006699"> <p><span class="newsletterwhite">Contact B.L. Ochman</span> <a href="mailto:BLOchman@whatsnextonline.com" class = "leftnav">BLOchman@whatsnextonline.com</a> <span class="newsletterwhite">212.369.8312</span></p></td> </tr> </table>

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<table width="85%" border="1" align="center" cellpadding="4" bordercolor="#CC0000" bgcolor="#FFFFFF"> <tr> <td valign="top" bgcolor="ededed"> <p><strong>Our e-books explain how to dramatically increase your results by integrating Reality PR into your communications programs</strong><span class="newsletterblue">:</span></p> <p><span class="newsletterblue"><strong>• <a href="http://whatsnextonline.com/realitypr/" target="_blank">REALITY PR™</a><br> • <a href="http://whatsnextonline.com/ma72/" target="_blank">PRESS RELEASES FROM HELL AND HOW TO FIX THEM</a><br> • <a href="http://whatsnextonline.com/release/index.html" target="_blank">SECRETS OF EFFECTIVE PRESS RELEASE DISTRIBUTION</a></strong></span></p></td> </tr> </table>

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<table width="85%" border="2" align="center" cellpadding="0" cellspacing="0" bordercolor="#000000"> <tr> <td align="center" bgcolor="#CC0000"> <p class="newslettergreen"><strong><a name="topic2"></a>ARE YOU GETTING THE PR RESULTS YOU WANT? </strong></p> <p><font color="#FFFFFF"><strong>Most companies are still using tired old techniques to try to draw attention to their business. At www.whatsnextonline.com we’ll help you put cutting edge PR tactics to work for your business now. <br> Let’s talk. </strong></font></p> <p><span class="newsletterwhite">Contact B.L. Ochman</span> <a href="mailto:BLOchman@whatsnextonline.com" class = "leftnav">BLOchman@whatsnextonline.com</a> <span class="newsletterwhite">212.369.8312</span></p></td> </tr> </table>

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<table width="85%" border="2" align="center" cellpadding="4" bordercolor="#CC0000" bgcolor="#FFFFFF"> <tr> <td align="center" valign="top" bgcolor="#FFFFFF"> <p><span class="newsletterblue"><strong><a name="topic3"></a>WANT BETTER PR RESULTS?</strong></span></p> <p><span class="newsletterblue">Learn how in our new E-Book on <a href="http://whatsnextonline.com/realitypr/" target="_blank"><strong>REALITY PR</strong></a></span></p> </td> </tr> </table>

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<table width="85%" border="3" align="center" cellpadding="3" bordercolor="#000099" bgcolor="#FFFFFF"> <tr> <td align="center" valign="top" bgcolor="#CCFF66"><p class="newsletterwhite"><span class="newsletterblue"><strong>ARE YOU GETTING THE PR RESULTS YOU WANT?</strong></span> </p> <p class="newsletterblue"><strong>Most companies are still using tired old-fashioned techniques to try to draw attention to their business. At whatsnextonline.com we’ll help you put cutting edge PR tactics to work for your business now. <br> Let’s talk. </strong></p></td> </tr> <tr> <td align="center" valign="top" bgcolor="#000099"><p class="leftnav">Contact B.L. Ochman<a href="mailto:BLOchman@whatsnextonline.com" class="leftnav"> BLOchman@whatsnextonline.com</a> 212.369.8312</p></td> </tr> </table>

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<table width="90%" border="0" align="center" cellpadding="4" cellspacing="2"><tr bgcolor="cc0000"><td bgcolor="#000000"> <table width="100%" border="0" cellspacing="0" cellpadding="4"><tr bgcolor="000000"><td align="center" bgcolor="#CC0000"> <span class="homemed"><font color="#FFFFFF"><strong> PRESS RELEASES FROM HELL AND HOW TO FIX THEM </strong></font></span></td></tr><tr bgcolor="000000"><td bgcolor="#FFFFFF"><p><span class="homemed"><strong> Reader Review: </strong>" The examples of press releases 'before and after' applying Reality PR principles are worth their weight in gold. As a guide or rule book for someone planning to promote their business online, by harnessing the ever growing and constantly changing medium of the Internet, nothing comes close to this fantastic book." </span></p><p><span class="homemed"> Dr. Mani Sivasubramanian, M.D <br> <a href="http://www.geocities.com/HotSprings/1652/" target="_blank">Heart Disease Online</a> </span></p></td></tr><tr bgcolor="000000"><td align="center" bgcolor="#FFFFFF"><p> <a href="http://www.whatsnextonline.com/ma72/excerpt.htm" target="_blank"><strong> READ AN EXCERPT </strong></a></p></td></tr><tr bgcolor="000000"><td align="center" bgcolor="#CC0000"><p><font color="#FFFFFF"><span class="homemed"><strong><em> New! Just released! <br> PRESS RELEASES FROM HELL AND HOW TO FIX THEM. </em></strong></span></font></p><p></p><p> <a href="http://whatsnextonline.com/ma72/" target="_blank" class="leftnav"><strong> Examples, not theory. Click here to buy </strong></a>. </p></td></tr></table></td></tr></table>

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<table width="85%" border="2" align="center" cellpadding="4" bordercolor="#000099" bgcolor="#FFFFFF"> <tr> <td height="57" align="center" valign="top" bgcolor="#FFFFFF"> <p class="newsletterred"><strong>WANT TO KNOW EXACTLY HOW TO PUT CUTTING EDGE PR TACTICS INTO ACTION NOW? </strong></p> <p class="newsletterred">Learn how in our new E-Book on <a href="http://whatsnextonline.com/realitypr/" target="_blank"><strong>REALITY PR</strong></a></p> <p class="newsletterblue"><strong>Buy one of our acclaimed e-books now and get a free month of access to the What’s Next Online archives</strong></p> </td> </tr> </table>

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<table width="90%" border="0" align="center" cellpadding="4" cellspacing="2"> <tr bgcolor="cc0000"> <td bgcolor="#000000"> <table width="100%" border="0" cellspacing="0" cellpadding="4"> <tr bgcolor="000000"> <td align="center" bgcolor="#CC0000"><span class="homemed"><font color="#FFFFFF"><strong><a name="topic2"></a>PRESS RELEASES FROM HELL AND HOW TO FIX THEM </strong></font></span> </td> </tr> <tr bgcolor="000000"> <td bgcolor="#CC0000"><p><span class="newsletterwhite"><strong>Reader Review:</strong></span><span class="homemed"> </span><span class="newsletterwhite">"The examples of press releases 'before and after' applying Reality PR principles are worth their weight in gold. As a guide or rule book for someone planning to promote their business online, by harnessing the ever growing and constantly changing medium of the Internet, nothing comes close to this fantastic book." </span></p> <p><span class="newsletterwhite">Dr. Mani Sivasubramanian, M.D</span><br> <a href="http://www.geocities.com/HotSprings/1652/" target="_blank" class="leftnav">Heart Disease Online</a></p> </td> </tr> <tr bgcolor="000000"> <td align="center" bgcolor="#CCFF00"><p><a href="http://www.whatsnextonline.com/ma72/excerpt.htm" target="_blank"><strong>READ AN EXCERPT</strong></a></p> </td> </tr> <tr bgcolor="000000"> <td align="center" bgcolor="#CC0000"><p><font color="#FFFFFF"><span class="homemed"><strong><em>New!<br> PRESS RELEASES FROM HELL AND HOW TO FIX THEM. </em></strong></span></font></p> <p></p> <p><a href="http://whatsnextonline.com/ma72/" target="_blank" class = "leftnav"><strong>Examples, not theory. Only $35! Click here to buy</strong></a>.</p> </td> </tr> </table> </td> </tr> </table>

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<table width="90%" border="0" align="center" cellpadding="4" cellspacing="2"> <tr bgcolor="cc0000"> <td bgcolor="#000000"> <table width="100%" border="0" cellspacing="0" cellpadding="4"> <tr bgcolor="000000"> <td align="center" bgcolor="#000000"><span class="homemed"><font color="#FFFFFF"><strong><a name="topic2"></a>PRESS RELEASES FROM HELL AND HOW TO FIX THEM </strong></font></span> </td> </tr> <tr bgcolor="000000"> <td bgcolor="#000000"><p><span class="newsletterwhite"><strong>Reader Review:</strong></span><span class="homemed"> </span><span class="newsletterwhite">"The examples of press releases 'before and after' applying Reality PR principles are worth their weight in gold. As a guide or rule book for someone planning to promote their business online, by harnessing the ever growing and constantly changing medium of the Internet, nothing comes close to this fantastic book." </span></p> <p><span class="newsletterwhite">Dr. Mani Sivasubramanian, M.D</span><br> <a href="http://www.geocities.com/HotSprings/1652/" target="_blank" class="leftnav">Heart Disease Online</a></p> </td> </tr> <tr bgcolor="000000"> <td align="center" bgcolor="#CCFF00"><p><a href="http://www.whatsnextonline.com/ma72/excerpt.htm" target="_blank"><strong>READ AN EXCERPT</strong></a></p> </td> </tr> <tr bgcolor="000000"> <td align="center" bgcolor="#000000"><p><font color="#FFFFFF"><span class="homemed"><strong><em>New!<br> PRESS RELEASES FROM HELL AND HOW TO FIX THEM. </em></strong></span></font></p> <p></p> <p><a href="http://whatsnextonline.com/ma72/" target="_blank" class = "leftnav"><strong>Examples, not theory. Only $35! Click here to buy</strong></a>.</p> </td> </tr> </table> </td> </tr> </table>

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<table width="90%" border="0" align="center" cellpadding="4" cellspacing="2"> <tr bgcolor="cc0000"> <td bgcolor="#003399"> <table width="100%" border="0" cellspacing="0" cellpadding="4"> <tr bgcolor="000000"> <td align="center" bgcolor="#CC0000"> <p class="newslettergreen"><strong>Special offer for What's Next Online subscribers – until Feb. 26 only</strong></p> <p class="newsletterwhite"><strong>Press Release Efforts Falling Flat?<br> GET A WHATSNEXTONLINE PRESS RELEASE MAKEOVER</strong></p> <p class="newsletterwhite">The traditional press release is dead. I’ll use cutting edge tactics to turn your release into one editors will read.</p> <p class="newsletterwhite">For only $250, I'll re-write your dull release and turn it into a<br> made-for-the-Internet release that editors will read.</p> <p class="newsletterwhite"><strong>Contact B.L. Ochman</strong>   <a href="mailto:BL@whatsnextonline.com" class="leftnav"><strong>BL@whatsnextonline.com</strong></a></p></td> </tr> </table></td> </tr> </table>

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<table width="85%" border="2" align="center" cellpadding="4" bordercolor="#000099" bgcolor="#FFFFFF"> <tr> <td height="57" align="center" valign="top" bgcolor="#FFFFFF"> <p class="newsletterdgreen"><strong><a name="topic3"></a>WANT TO KNOW WHY YOUR COMPETITOR GETS <br> PUBLICITY AND YOU DON'T? </strong></p> <p class="newsletterred"><span class="newsletterdgreen">Learn the PR tactics that really work in our new e-book</span> <a href="http://whatsnextonline.com/realitypr/" target="_blank"><strong>REALITY PR</strong></a></p> <p class="newsletterblue"><strong>Buy one of our acclaimed e-books now and get a free month of access to the What’s Next Online archives!</strong></p> </td> </tr> </table>

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<table width="87%" border="3" align="center" cellpadding="3" bordercolor="#000099" bgcolor="#FFFFFF"> <tr> <td align="center" valign="top" bgcolor="#FFFF33"><p class="newsletterblue"><strong><a name="topic2"></a>IS YOUR WEBSITE GETTING THE RESULTS YOU WANT? </strong> </p> <p class="newsletterred"><strong>Need help making your site’s content work? Want to know how to build your sales? Want publicity?</strong></p> <p class="newsletterblue"><strong>We can help. Let’s talk. </strong></p> </td> </tr> <tr> <td align="center" valign="top" bgcolor="#000099"><p class="leftnav">Contact B.L. Ochman<a href="mailto:BLOchman@whatsnextonline.com" class="leftnav">   BLOchman@whatsnextonline.com</a> 212.369.8312</p> </td> </tr> </table>

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<table width="87%" border="3" align="center" cellpadding="3" bordercolor="#000099" bgcolor="#FFFFFF"> <tr> <td align="center" valign="top" bgcolor="#CC0000"><p class="newsletterblue"><span class="newsletterwhite"><strong>IS YOUR WEBSITE GETTING THE RESULTS YOU WANT? </strong></span> </p> <p class="newsletterwhite"><strong>We can show you how to make your Web site sell. We’ll show you how to build your traffic and sales, </strong></p> <p class="newsletterwhite"><strong>Simple changes can make a remarkable difference. Let’s talk. </strong></p> </td> </tr> <tr> <td align="center" valign="top" bgcolor="#000099"><p class="leftnav">Contact B.L. Ochman<a href="mailto:BLOchman@whatsnextonline.com" class="leftnav">   BLOchman@whatsnextonline.com</a> 212.369.8312</p> </td> </tr> </table>

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<table width="85%" border="3" align="center" cellpadding="3" bordercolor="#000099" bgcolor="#FFFFFF"> <tr> <td align="left" valign="top" bgcolor="#FFFF33"> <p><span class="newsletterred"><strong> <strong><span class="newsletterred">SECRETS OF SMARTER SURFING WEBINAR<br> THURSDAY, APRIL 10 4- 5:30 PM EST (9 PM UTC)</span></strong> </strong></span></p> <p class="newsletterblue"><strong>Where did investigative reporters from The New York Times, Wall Street Journal, 20/20 and 60 Minutes learn to quickly get accurate, up-to-date information from reliable sources on the Internet? </strong></p> <p class="newsletterblue"><strong>These respected journalists and more than 6,500 others were coached by Sree Sreenivasan – WABC TV Tech guru and Professor of New Media at Columbia University School of Journalism.</strong><strong></strong></p> <p><span class="newsletterred"><strong>The SECRETS OF SMARTER SURFING WEBINAR </strong></span><strong>is your chance to have Sree show you how to improve your searches, your research and your online experience.</strong></p> <p><span class="newsletterred"><strong> <a href="http://whatsnextonline.com/webinars/sree.html" target="_blank">Register now for Sree’s first online seminar</a></strong></span><strong>, brought to you by I-PR and whatsnextonline.com.</strong></p></td> </tr> </table>

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<table width="85%" border="2" align="center" cellpadding="4" bordercolor="#CC0000" bgcolor="#FFFFFF"> <tr> <td height="57" align="center" valign="top" bgcolor="#CCFF66"> <p class="newsletterblack"><strong>WANT TO KNOW WHY YOUR COMPETITOR GETS <br> PUBLICITY AND YOU DON'T? </strong></p> <p class="newsletterred"><span class="newsletterblack">Learn the PR tactics that really work in our new e-book</span> <a href="http://whatsnextonline.com/realitypr/" target="_blank"><strong>REALITY PR</strong></a></p> <p class="newsletterblue"><strong>Buy one of our acclaimed e-books now and get a free month of access to the What’s Next Online archives!</strong></p> </td> </tr> </table>

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<table width="90%" border="0" align="center" cellpadding="4" cellspacing="2"> <tr bgcolor="cc0000"> <td bgcolor="#000000"> <table width="100%" border="0" cellspacing="0" cellpadding="4"> <tr bgcolor="000000"> <td align="center" bgcolor="#000000"><span class="homemed"><font color="#FFFFFF"><strong><a name="topic4" id="topic4"></a>PRESS RELEASES FROM HELL AND HOW TO FIX THEM </strong></font></span> </td></tr> <tr bgcolor="000000"> <td bgcolor="#FF0000"><p><span class="newsletterwhite"><strong>Reader Review:</strong></span> <span class="newsletterwhite">"I hate having to scroll past contact information and the obligatory company description just to get to the subject of the release. Who has time to do that all day?" </span></p> <p><span class="newsletterwhite"><strong>BusinessWeek</strong> writer Ellen Neuborne </span></p> </td></tr> <tr bgcolor="000000"> <td align="center" bgcolor="#FF0000"><p><font color="#FFFFFF"><span class="homemed"><strong><em>PRESS RELEASES FROM HELL AND HOW TO FIX THEM. </em></strong></span></font></p> <p></p> <p><a href="http://whatsnextonline.com/ma72/" target="_blank" class = "leftnav"><strong>Examples, not theory. Click here to buy.</strong></a></p> </td></tr></table> </td></tr></table>

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<table width="90%" border="0" align="center" cellpadding="2" cellspacing="2"> <tr><td bgcolor="#FF0000"> <table width="100%" border="0" cellspacing="0" cellpadding="4"> <tr bgcolor="000000"> <td bgcolor="#000000" align=center> <p><span class="newsletterwhite"><strong>Want Better PR Results? </strong></span> <p> <span class="newsletterwhite"><strong>Learn how in our acclaimed special report on </strong></span></p> <p><span class="newsletterwhite"><strong>REALITY PRŮ</strong></span></p> <p><a href="http://www.whatsnextonline.com/realitypr/" target="_blank"><span class="newsletterwhite"><strong> http://www.whatsnextonline.com/realitypr/</strong></span></a></p> </td></tr></table> </td> </tr> </table>

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<table width="85%" border="3" align="center" cellpadding="3" bordercolor="#000099" bgcolor="#FFFFFF"> <tr> <td align="center" valign="top" bgcolor="#FFFF33"><p class="newsletterblue"><strong>IS YOUR WEBSITE GETTING THE RESULTS YOU WANT? </strong> </p> <p class="newsletterblue"><strong>Want a no-holds-barred assessment of your Web site?</strong></p> <p class="newsletterblue"><strong>Simple changes can make a remarkable difference. Let’s talk. </strong></p> </td> </tr> <tr> <td align="center" valign="top" bgcolor="#000099"><p class="leftnav">Contact B.L. Ochman<a href="mailto:BLOchman@whatsnextonline.com" class="leftnav">   BLOchman@whatsnextonline.com</a> 212.369.8312</p> </td> </tr> </table>

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<table width="90%" border="0" align="center" cellpadding="4" cellspacing="2"><tr bgcolor="cc0000"><td bgcolor="#000000"> <table width="100%" border="0" cellspacing="0" cellpadding="4"><tr bgcolor="000000"><td align="center" bgcolor="#000000"> <span class="homemed"><font color="#FFFFFF"><strong> PRESS RELEASES FROM HELL AND HOW TO FIX THEM </strong></font></span> </td></tr><tr bgcolor="000000"><td bgcolor="#FF0000"><p><span class="newsletterwhite"><strong> Reader Review: </strong></span><span class="newsletterwhite">" I hate having to scroll past contact information and the obligatory company description just to get to the subject of the release. Who has time to do that all day? " </span></p><p><span class="newsletterwhite"> <strong>BusinessWeek</strong> writer Ellen Neuborne </span></p> </td></tr> <tr bgcolor="000000"> <td align="center" bgcolor="#FF0000"><p><font color="#FFFFFF"><span class="homemed"><strong><em> PRESS RELEASES FROM HELL AND HOW TO FIX THEM. </em></strong></span></font></p><p> <a href="http://whatsnextonline.com/ma72/" target="_blank" class = "leftnav"><strong> Examples, not theory. Click here to buy.</strong></a> </p> </td></tr></table> </td></tr></table>

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<!--BEGIN SPONSOR BOX--> <table width="85%" border="0" align="center" cellpadding="2" bgcolor="#CF0000"><TR><td align=center> <table width=100% bgcolor="#CCFF66"><tr><td valign="top"> <center> <p>What's Next Online SPONSOR Message</p> <p class="newsletterblue"><b>YOU CAN BE AN EMAIL MARKETING SUPERGENIUS!</b></class></p> <p>Learn to grow your list, maximize response, drive traffic,<br> build your brand, and close more sales.<br> 3 great tips each week to improve your email marketing.</p> <p><b>Get your free weekly email: <A HREF="http://www.gaspedal.net/sg7" target="blank">click here!</A></b></font></p></center> </td></tr></table> </td></tr></table> <!--END SPONSOR BOX-->

New B.L. Ochman Interactive Web Seminar: HOW TO PICK THE RIGHT PR FIRM Thursday Aug. 21 From 4 to 5:30 PM EST More Info: click here! This hands-on, interactive Webinar will save you thousands of dollars and hours of aggravation by showing you how to pick the PR firm that will produce results and be worth the money. You'll learn:     - The four ways publicists set their fees - and which one is likely        to be best for you.     - How to know if pay-per-placement is best for you.     - How to measure the results of the PR firm's efforts ...you absolutely        have to know this BEFORE you hire a publicist, not after the project        is completed. Meet our panel of experts. click here!

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<!--BEGIN WEBINAR BOX--> <table width="85%" border="0" align="center" cellpadding="2" bgcolor="#CF0000"><TR><td align=center> <table width=100% bgcolor="#ffffcd"><tr><td valign="top"> <center><img src="/webinars/images/webinars_ttl.gif" width=500 height=31><br> <p class="newsletterblue"><strong> New B.L. Ochman Interactive Web Seminar: </strong></p><p><font color="#CF0000"><b> HOW TO PICK THE RIGHT PR FIRM </b></font></p><p class="newsletterblue"><strong> Thursday Aug. 21 From 4 to 5:30 PM EST </strong></p><p><font color="#CF0000"><b> More Info: <A HREF="http://www.whatsnextonline.com/webinars/pick_perfect_pr.html" target="blank">click here!</A> </b></font></p></center><p class="newsletterblue"><strong> This hands-on, interactive Webinar will save you thousands of dollars and hours of aggravation by showing you how to pick the PR firm that will produce results and be worth the money. You'll learn: <br><br>     - The four ways publicists set their fees - and which one is likely<br>        to be best for you.<br>     - How to know if pay-per-placement is best for you.<br>     - How to measure the results of the PR firm's efforts ...you absolutely<br>        have to know this BEFORE you hire a publicist, not after the project<br>        is completed. </strong></p><center><p><font color="#cf0000"><b> Meet our panel of experts. <A HREF="http://www.whatsnextonline.com/webinars/pick_perfect_pr.html" target="blank">click here!</A> </b></font></p> <A href="http://www.whatsnextonline.com/webinars/pick_perfect_pr.html"> <img src="/webinars/images/pick_pr_banner2.gif" width=197 height=51 border=0></A></center> </td></tr></table> </td></tr></table> <!--END WEBINAR BOX-->

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<table width="85%" border="3" align="center" cellpadding="3" bordercolor="#CC0000" bgcolor="#FFFFFF"> <tr> <td align="center" valign="top" bgcolor="#FFFFFF"><p class="newsletterred"><strong>IS YOUR WEBSITE GETTING THE RESULTS YOU WANT? </strong></p> <p class="newsletterblue"><strong>Want a no-holds-barred assessment of your Web site?</strong></p> <p class="newsletterred"><span class="newsletterblue"><strong>Simple changes can make a remarkable difference. Let's talk.</strong></span><strong> </strong></p> </td> </tr> <tr> <td align="center" valign="top" bgcolor="#000099"><p class="leftnav">Contact B.L. Ochman - <a href="mailto:BLOchman@whatsnextonline.com" class="leftnav">BLOchman@whatsnextonline.com</a> - 212.369.8312</p> </td> </tr> </table>

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<table width="95%" border="3" align="center" cellpadding="3" bordercolor="#CC0000" bgcolor="#FFFFFF"> <tr> <td align="center" valign="middle" bgcolor="#CC0000" class="newsletterwhite"><strong>PR THAT GETS RESULTS</strong></td> </tr> <tr> <td align="center" valign="middle" bgcolor="#CCFF00"> <p class="newsletterblack"><strong>Getting press takes connections to the right journalists in your industry.</strong></p> <p class="newsletterblack"><strong>eReleases has those connections.</strong></p> <p class="newsletterblack"><strong>Let us write and distribute your next press release..</strong></p> <p><a href="http://www.ereleases.com/index.html?GCID=C3480x030" target="_blank"><strong><u>eReleases</u></strong> </a></p></td> </tr> </table>

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<table width="90%" border="1" align="center" cellpadding="0" cellspacing="4" bordercolor="#000099"> <tr bgcolor="#ffffff"> <td><table width="100%" border="0" align="center" cellpadding="4" cellspacing="0" bordercolor="#000099" bgcolor="#FFFFFF"> <tr> <td width="31%" align="left" valign="top" bgcolor="#000099"><p><strong><img src="/catalog/images/realitypr_strategy.gif" width="120" height="155" hspace="8" border="0" align="left"></strong></p></td> <td width="69%" align="left" valign="top" bgcolor="#000099"><p><strong><span class="newsletterwhite">REALITY PR STRATEGY:</span></strong></p> <p class="newsletterwhite"><a href="http://www.whatsnextonline.com/reality_pr_strategy/" target="_blank" class ="leftnav"><strong>Everything You Need to Know to Get Free <br> (or Really Cheap) Publicity Now</strong></a></p> <p class="newsletterwhite">By B.L. Ochman</p> <p class="smallwhite"><strong>Are your PR efforts falling flat? </strong></p> <p class="smallwhite"><strong>Need to know how to get editors to call you for news instead of your competitors?</strong></p> <p class="smallwhite"><strong>Want to know how to get measurable return for your PR dollars?</strong></p></td> </tr> <tr> <td colspan="2" align="left" valign="top" bgcolor="#000099"><p class="smallwhite"><strong>Includes 126 pages of specific strategies and actions to help you get real results now and dispel PR myths. </strong><a href="http://tinyurl.com/mncf%20" target="_blank" class = "leftnav"><strong>Table of Contents:</strong> http://tinyurl.com/mncf </a></p> <p class="smallwhite"><strong>100% Money Back Guarantee </strong></p></td> </tr> </table></td> </tr> </table>

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<table width="90%" border="1" align="center" cellpadding="0" cellspacing="4" bordercolor="#006699"><tr bgcolor="#ffffff"><td> <table width="100%" border="0" align="center" cellpadding="4" cellspacing="2" bordercolor="#000099" bgcolor="#FFFFFF"><tr> <td width="31%" align="left" valign="middle" bgcolor="#333333"><p class="newsletterwhite"><strong><a name="topic2"></a> Friday, Dec. 5, 2003<br> 9 a.m. to 5 p.m. in<br> New York City </strong></p><p class="newsletterwhite"><strong> $995  Limited to<br> 16 participants </strong></p></td> <td width="69%" align="left" valign="top" bgcolor="#006699"><p class="newsletterwhite"><strong> BL Ochman </strong>and <strong>Whats Next</strong> Online Seminars Presents </p> <p class="newslettergreen"><a href="http://www.whatsnextonline.com/reality_pr_strategy/" target="_blank" class ="leftnav"><strong> HOW TO ACE ANY MEDIA INTERVIEW OR PRESENTATION </strong></a></p> <p class="smallwhite"><strong> A special one-day workshop with master media and presentation trainer TJ Walker </strong></p> </td> </tr> <tr bgcolor="#d7d7d7"> <td colspan="2" align="left" valign="top"> <p class="newsletterblue"><strong> This is not one of those seminars where hundreds of people are packed into a large convention hall and lectured to by an all-knowing guru. You will be on the center stage for much of this one-day workshop as you learn from a masterhow to improve your media and presentation skills. It will be exhausting, but well worth it. </strong></p> <p class = "newsletterblue"><strong> You'll learn a simple 10-step system that can turn any dry, complex message point into a juicy, quotable sound bite that will make even the most cynical reporter or jaded audience powerless to ignore. </strong></p> <p class = "newsletterblack"><strong> For additional information and registration, please contact: </strong><br> <a href="mailto:seminar@whatsnextonline.com">seminar@whatsnextonline.com</a> </p> </td></tr></table></td></tr></table>

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<table width="90%" border="1" align="center" cellpadding="0" cellspacing="4" bordercolor="#000099"> <tr bgcolor="#ffffff"> <td><table width="100%" border="0" align="center" cellpadding="4" cellspacing="0" bordercolor="#000099" bgcolor="#FFFFFF"> <tr> <td width="31%" align="left" valign="top" bgcolor="#000099"><p><strong><img src="/catalog/images/realitypr_strategy.gif" width="120" height="155" hspace="8" border="0" align="left"></strong></p></td> <td width="69%" align="left" valign="top" bgcolor="#000099"><p><strong><span class="newsletterwhite"><a name="topic3"></a>REALITY PR STRATEGY:</span></strong></p> <p class="newsletterwhite"><a href="http://www.whatsnextonline.com/reality_pr_strategy/" target="_blank" class ="leftnav"><strong>Everything You Need to Know to Get Free <br> (or Really Cheap) Publicity Now</strong></a></p> <p class="newsletterwhite">By B.L. Ochman</p> <p class="smallwhite"><strong>Are your PR efforts falling flat? </strong></p> <p class="smallwhite"><strong>Need to know how to get editors to call you for news instead of your competitors?</strong></p> <p class="smallwhite"><strong>Want to know how to get measurable return for your PR dollars?</strong></p></td> </tr> <tr> <td colspan="2" align="left" valign="top" bgcolor="#000099"><p class="smallwhite"><strong>Includes 126 pages of specific strategies and actions to help you get real results now and dispel PR myths. </strong><a href="http://tinyurl.com/mncf%20" target="_blank" class = "leftnav"><strong>Table of Contents:</strong> http://tinyurl.com/mncf </a></p> <p class="smallwhite"><strong>100% Money Back Guarantee </strong></p></td> </tr> </table></td> </tr> </table>

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<table width="90%" border="0" align="center" cellpadding="1" cellspacing="1"> <tr bgcolor="#000000"> <td bgcolor="#990099"><table width="100%" border="0" cellspacing="2" cellpadding="0"> <tr bgcolor="#ffffff"> <td><table width="100%" border="0" cellspacing="4" cellpadding="0"> <tr bgcolor="#ffffff"> <td bgcolor="#990099"><table width="100%" border="0" cellspacing="4" cellpadding="5"> <tr bgcolor="#ffffff"> <td bgcolor="#CCFF66"><p class="newsletterblue"><strong>Did you know</strong> that subscribers to Bob Osgoodby's Free Ezine <strong>"Tip of the Day"</strong> get a Free Ad for their Business on his Web Page? </p> <p class="newsletterblue"><strong><a href="http://adv-marketing.com/business/subscribe2.htm" target="_blank">Subscribe</a> at: </strong>Great Business and Computer Tips - Monday thru Friday<br> Instructions to place your ad are in the Newsletter.</p> </td> </tr> </table></td> </tr> </table> </td> </tr> </table> </td> </tr> </table>

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<table width="90%" border="1" align="center" cellpadding="0" cellspacing="4" bordercolor="#000099"> <tr bgcolor="#ffffff"> <td><table width="100%" border="0" align="center" cellpadding="4" cellspacing="0" bordercolor="#000099" bgcolor="#FFFFFF"> <tr> <td width="100%" colspan="2" align="left" valign="top" bgcolor="#000099"><p><a href="http://www.whatsnextonline.com/reality_pr_strategy/" target="_blank" class ="leftnav"><strong><span class="newsletterwhite"><a name="topic3" id="topic3"></a></span></strong></a><span class="leftnav"><strong>WHATS NEXT BLOG</strong></span></p> <p class="smallwhite"><a href="http://www.whatsnextblog.com" target="_blank" class="leftnav"><strong><u>What's Next Blog</u></strong></a><strong> has launched and I and invite you to join the conversation. The blog covers topics ranging from Internet PR to politics, news and trends, advertainment and events.</strong></p> <p class="smallwhite"><strong>The blog is interactive: you can post your opinion or ask a question. It's lively and fun and will give you a good example of blogging in action</strong>.</p> <p class="smallwhite"><strong>If you'd like your own blog, or want one done for a client, please contact me (</strong><a href="mailto:BL@whatsnextonline.com" class="leftnav"><strong><u>BL@whatsnextonline.com</u></strong></a><strong>) for a proposal. </strong></p></td> </tr> </table></td> </tr> </table>

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<table width="90%" border="0" align="center" cellpadding="1" cellspacing="1"> <tr bgcolor="#000000"> <td bgcolor="#990099"><table width="100%" border="0" cellspacing="2" cellpadding="0"> <tr bgcolor="#ffffff"> <td><table width="100%" border="0" cellspacing="4" cellpadding="0"> <tr bgcolor="#ffffff"> <td bgcolor="#990099"><table width="100%" border="0" cellspacing="4" cellpadding="5"> <tr bgcolor="#ffffff"> <td bgcolor="#CCFF66"><p class="newsletterblue"><strong>Did you know</strong> that subscribers to Bob Osgoodby's Free Ezine <strong>"Tip of the Day"</strong> get a Free Ad for their Business on his Web Page? </p> <p class="newsletterblue"><strong><a href="http://adv-marketing.com/business/subscribe2.htm" target="_blank">Subscribe</a> at: </strong>Great Business and Computer Tips - Monday thru Friday<br> Instructions to place your ad are in the Newsletter.</p></td> </tr> </table></td> </tr> </table></td> </tr> </table></td> </tr> </table>

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